September 7th, 2013, is National Donate Your Hair Day – and Pantene is getting ready to help consumers make a donation through its Beautiful Lengths Program. Through the brand’s promotion at Walmart, donors can receive a rebate of up to $30 in the form of a VISA gift card by mail, to help cover the cost of their salon haircut.

Healthy hair that is donated is used to make real-hair wigs that are given to women for free, who have lost their hair due to cancer treatments. To date, the Beautiful Lengths program has donated 28,000 real-hair wigs to the American Cancer Society’s wig banks across the country.

Those who cannot donate on September 7 are still encouraged to make the cut. Walmart is running the promotion all through September and October to continue their support of the program and Pantene Beautiful Lengths accepts donations year-round.

Mike Schmidt, Director, P&G Walmart Customer Team, commented:

“We are thrilled to have Walmart as a partner this year for National Donate Your Hair Day in addition to our continuing partnership with Seventeen magazine. The Pantene Beautiful Lengths program continues to grow within communities and to have such large partners call attention to the cause is simply amazing.”

Seventeen magazine includes a special feature on National Donate Your Hair Day and provide a variety of cute cuts and styling options for those planning to donate.

“It’s important for our readers to look good and do good,” says Ann Shoket, Editor of Chief of Seventeen. “National Donate Your Hair Day lets our girls help other girls and women feel beautiful—it’s such an inspirational program.”